Backing the builders of tomorrow’s retail technology

A new era of retail is here

The future starts now

From AI to automation, technology is no longer about marginal gains, it’s about redefining how the world buys, sells, and experiences value

We back AI-first startups building the infrastructure, tools, and solutions that will define the future of commerce.
We invest early, leading pre-seed rounds of up to €1 million, and we bring more than capital. Our team and investor group share hard-won experience, deep networks, and customer connections to help founders move faster and build stronger companies.
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Our home base is Aarhus, Denmark—home to a vibrant tech and retail scene—but our outlook is global. We pursue opportunities wherever they align with our mission.
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Since 2021 we’ve partnered with some of Denmark’s most promising startups, proving our ability to spot potential early, understand markets deeply, and create lasting value.
Behind Founderment is a group of people who have built and scaled companies themselves—seasoned retailers, e-commerce operators, and technology experts who don’t just watch change, they create it. They’re ready to roll up their sleeves again.
For founders, that means more than funding. It means direct access to operational know-how, powerful networks, early customers, and strategic partnerships to help you execute faster and grow stronger.